After filing for bankruptcy twice once in and again in and ousting founder and CEO Dov Charney in because of sexual harassment lawsuits, the company was sold to Gildan Activewear. Despite recent reputation of American Apparel as a failing brand with slow sales and unchanging product lines, the company leaves a distinct cultural and economic legacy in the world of retail. American Apparel is somewhat of a retail miracle, a store that was able to expand from a wholesale company to a trendy retailer with a global presence. This idea attracted many young people to its stores, and in context with its closing, will leave about 3, factory workers in Southern California jobless. In a time where many retailers go overseas for their production, and politicians are calling for more factory jobs in the United States, the failure of this company is more politically relevant than ever.
American Apparel's Lasting Legacy
American Apparel ad: Yup, that's a porn star - Blast Magazine
American Apparel was not necessarily destined for greatness when its founder — then just a college student named Dov Charney — had a business idea: he would sell t-shirts. Yet, within the past ten years, American Apparel has been in the news consistently for a variety of reasons. There were the scandalous advertising campaigns, for which the brand has become known; there was the news of its early financial success; and its staunch dedication to manufacturing in downtown Los Angeles; among other things. To determine how a company with so much promise could come crashing down so very publicly and disastrously, we have to start at the beginning, in , when Charney got his start selling t-shirts out of his dorm room at Tufts University near Boston, only to ultimately drop out before graduation to pursue the endeavor full time. Charney, himself.
American Apparel advertisement archive
That little redhead was recently hired by American Apparel to be one of their clothing models. Reagan, who also goes under the name Faye Valentine and is modeling for American Apparel under the name Jillian, also appears to have a MySpace account like the rest of the world. The clustered beauty marks and the red hair they are often associated with are both something of a rarity both in modeling and in porn, as buxom blondes and brunettes still vastly dominate the scene.
American Apparel Inc. Founded by Canadian businessman Dov Charney in , it was a vertically integrated company that ranked as one of the largest apparel manufacturers and marketers in North America. After losing money for six consecutive years,  American Apparel filed for Chapter 11 bankruptcy in the U. In January , American Apparel laid off 2, Southern California workers and started the process of shutting down company factories and closing its stores, using Chapter 7-like tactics. As of mid, American Apparel runs as an online-only retailer and markets itself as "Ethically Made—Sweatshop Free," with the majority of its products being made internationally.